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DTC BRANDS & info-product owners...
We will increase your ad spend and ROAS in the first 30 days,
or you don't pay.
TRUSTED BY 154+ 7-AND-8-FIGURE BRANDS
Trusted by 150+ Brands
4.9/5 - Based On 114 reviews
Data-Driven Creative
2500+ Successful Adcreatives
$7M+/Month On Ad Spend
TRUSTED BY 154+ BRANDS
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How Are We Different?
Flexible Contracts: We offer month-to-month agreements, not long-term locks. You're free to leave if you're not seeing the results you expect.
Fair Billing Practices: You only start paying when your ads go live, not from the moment you sign.
Founder's Direct Involvement: Unlike agencies where the founder disappears after the sale, our leadership remains actively engaged in both communication and the account management process.
Experienced Team: You work with a team of 5-6 specialists, with ex-Meta and Google Ads employees (and active insiders).
E-commerce Expertise: Our Founder and CEO have built and scaled their e-commerce brand, so we understand the full funnel, not just media buying.
Proven Track Record: Currently, we are spending $5M - $7M a month profitably on ads. Thus, we're trusted by over 150 7-9 DTC brands in scaling their businesses.
By combining our vast data resources, deep understanding of consumer psychology, and focus on high-performing angles and offers, we create marketing and ad strategies that consistently outperform what most in-house (and other agencies) can achieve on their own.
Testimonials
“They so proactive with communication”.
“We’ve seen almost a 100% Year on Year Growth”.
“Working with Raf and his team have been amazing”.
TRUSTED BY 154+ 7 AND 8-FIGURE BRANDS
Trusted by 150+ Brands
Our Process
Focus on High-Impact Levers
The two biggest levers in paid advertising are unique angles and great offers. Our process is built around optimizing these critical elements for each brand we work with.
Deep Consumer Psychology Understanding
Our team has extensive experience in market research and consumer behavior. We don't just create ads; we craft messages that motivate your target audience to buy.
Strategic Creative Development
We don't just create ads that look good – we craft creatives designed to convert. Our experience lets us develop the most effective angles and offers for your campaigns.
Million-Dollar Insights
We draw on data from over $7 million in monthly profitable ad spend across our portfolio of brands. This huge pool of real-world results informs every decision we make.
Proven Profitability
Our high ad spend is a direct result of consistently delivering profitability for our clients.
Knowledge Transfer
Everything we learn from our larger, 8- and 9-figure brands benefits all our clients. This means even smaller brands get the advantage of strategies that work at scale.
Growth and Scale
Our strategies are designed not just for immediate gains, but for sustainable, long-term growth as you increase your ad spend.
Testimonials
Daniel Oaks
Co-Founder of Tease Me
"Profit Off Ads is a whole different experience. I've never come across any business or team that was able to 5X our revenue within 90 days."
Aaliyan Kapadia
Founder of Retro Pixel
"Their communication is just amazing. At the end of every week, we got a pretty detailed report about where our business stands, what our metrics are, and we were really able to strategize weekly."
Frazer Clacherty
Founder of Down To Ground
"Three months after working with Raf, we spent over $50,000 on our third month at a 4.2 ROAS. So generated a lot of revenue and profit for the business."
Case Studies
Before
After
Glance LED
Scaling to $853k from $24k Per Month.
Google:
Started: October 2023.
The month before us, September 2023, they spent $1,149.54 to generate $7,197.38 at a 6.26 ROAS.
Last month, December 2024, we spent $66,709.97 to generate $452,927.78 at a 6.79 ROAS.
Meta:
Started: October 2023.
The month before us, September 2023, they spent $6,089.67 to generate $7,144.71 at a 1.17 ROAS.
Last month, December 2024, we spent $77,269.64 to generate $294,987 at a 3.82 ROAS.
Before
$23,000 Per Month.
14 Months.
after
$853,000 Per Month.
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Glance LED
Scaling to $853k from $24k Per Month.
Google
Started: October 2023.
The month before us, September 2023, they spent $6,089.67 to generate $7,144.71 at a 1.17 ROAS.
Last month, December 2024, we spent $77,269.64 to generate $294,987 at a 3.82 ROAS.
Before
After
Meta
Started: October 2023.
The month before us, September 2023, they spent $1,149.54 to generate $7,197.38 at a 6.26 ROAS.
Last month, December 2024, we spent $66,709.97 to generate $452,927.78 at a 6.79 ROAS.
Before
After
Growth:
+3,485.56% increase in Shopify sales.
+5,703.19% increase in Google Ads spend.
+6,192.95% increase in Google Ads revenue.
What We Did To Scale Them
1. Engineered "Occasions" to Capitalise.
We identified the brand’s ICP as young males who are avid NFL followers. Thus, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
The Sydney Art Store
From £51K A Month In Revenue To £174K A Month
Meta
Starting date: October 1, 2024
The month before us, in September 2024, they spent $5,829.96 to generate $51,850.83 at an 8.89 ROAS (triple tracking).
Last month, December 2024, we spent $22,092.88 to generate $174,531.52 at a 7.90 ROAS.
Before
$51,850/Month
3 Months With Profit Off Ads
after
$174,531/Month
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The Sydney Art Store
From £51K A Month In Revenue To £174K A Month
Meta
Starting date: October 1, 2024
The month before us, in September 2024, they spent $5,829.96 to generate $51,850.83 at an 8.89 ROAS (triple tracking).
Last month, December 2024, we spent $22,092.88 to generate $174,531.52 at a 7.90 ROAS.
Before
After
Growth:
+59.01% increase in Shopify sales (post returns).
+278.95% increase in Meta Ads spend.
+236.60% increase in Meta Ads revenue.
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
Laboratoires üma
From £17K A Month In Revenue To £104K A Month
Google:
Starting date: September 21, 2024
The month before us, in August 2024, they spent €15,478.32 to generate €17,191.43 at a 1.11 ROAS
Last month, January 2025, we spent €46,679.90 to generate €104,360.64 at a 2.23 ROAS
Before
$17,191/Month
5 Months With Profit Off Ads
after
$104,360/Month
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Laboratoires üma
From £17K A Month In Revenue To £104K A Month
Google:
Starting date: September 21, 2024
The month before us, in August 2024, they spent €15,478.32 to generate €17,191.43 at a 1.11 ROAS
Last month, January 2025, we spent €46,679.90 to generate €104,360.64 at a 2.23 ROAS
Before
After
Growth:
+6.58% increase in Shopify sales (post returns).
+201.58% increase in Google Ads spend.
+507.05% increase in Google Ads revenue.
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
Ozzi Mozzie
From £10K A Month In Revenue To £1,257M A Month
Google:
Starting date: June 1st, 2023
The month before us, in May 2023, they spent $3,747.99 to generate $10,021.10 at a 2.67 ROAS.
Last month, December 2024, we spent $444,555.62 to generate $1,257,617.94 at a 2.83 ROAS
Before
$10,021/Month
20 Months With Profit Off Ads
after
$1,257,617/Month
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Ozzi Mozzie
From £10K A Month In Revenue To £1,257M A Month
Google:
Starting date: June 1st, 2023
The month before us, in May 2023, they spent $3,747.99 to generate $10,021.10 at a 2.67 ROAS.
Last month, December 2024, we spent $444,555.62 to generate $1,257,617.94 at a 2.83 ROAS
Before
After
Growth:
+18,775% increase in Shopify sales (post returns).
+11,761.2% increase in Google Ads spend.
+12,449.7% increase in Google Ads revenue.
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
Improved Racing
From £25K A Month In Revenue To £52K A Month
Google
Starting date: August 1st, 2024
The month before us, in July 2024, they spent $3,780.76 to generate $25,964.10 at a 6.87 ROAS.
Last month, December 2024, we spent $11,758.36 to generate $52,793.87 at a 4.49 ROAS.
Before
$25,964/Month
5 Months With Profit Off Ads
after
$52,793/Month
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Improved Racing
From £25K A Month In Revenue To £52K A Month
Google
Starting date: August 1st, 2024
The month before us, in July 2024, they spent $3,780.76 to generate $25,964.10 at a 6.87 ROAS.
Last month, December 2024, we spent $11,758.36 to generate $52,793.87 at a 4.49 ROAS.
Before
After
Growth:
+211.01% increase in Google Ads spend.
+103.33% increase in Google Ads revenue
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
Banknote World
From £460K A Month In Revenue To £559K A Month
Google
Starting date: April 10, 2024
The month before us, in February 2024, they spent $15,725.44 to generate $460,160.77 at a 29.26 ROAS.
Last month, December 2024, we spent $43,636.85 to generate $559,086.75 at a 12.81 ROAS.
Before
$460,160/Month
11 Months With Profit Off Ads
after
$559,086/Month
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Banknote World
From £460K A Month In Revenue To £559K A Month
Google
Starting date: April 10, 2024
The month before us, in February 2024, they spent $15,725.44 to generate $460,160.77 at a 29.26 ROAS.
Last month, December 2024, we spent $43,636.85 to generate $559,086.75 at a 12.81 ROAS.
Before
After
Growth:
+177.49% increase in Google Ads spend.
+21.50% increase in Google Ads revenue.
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
The Buff Muff Method
From £704K A Month In Revenue To £1,4M A Month
Google
Starting date: September 1st, 2024.
The month before us, in August 2024, they spent $18,761.07 to generate $18,720.30 at a 1.00 ROAS.
Last month, December 2024, we spent $304,971.61 to generate $417,984.94 at a 1.37 ROAS
Before
$704,687/Month
4 Months With Profit Off Ads
after
$1,464,320/Month
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The Buff Muff Method
From £704K A Month In Revenue To £1,4M A Month
Google
Starting date: September 1st, 2024.
The month before us, in August 2024, they spent $18,761.07 to generate $18,720.30 at a 1.00 ROAS.
Last month, December 2024, we spent $304,971.61 to generate $417,984.94 at a 1.37 ROAS
Before
After
Growth:
+1,525.56% increase in Google Ads spend.
+2,132.79% increase in Google Ads revenue.
What We Did To Scale Them
1. Created "Events" To Capitalise On
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Before
After
Luxe Bouquet
This is how we scaled from $57,000 to $716,000 per month in just 30 days with direct-response Meta and Google Ads.
Google
Starting date: January 10, 2025.
The month before us, they spent $8,838.93 to generate $34,760.01 at a 3.93 ROAS.
During our first month, we spent $146,060.97, generating $666,083.96 with a 4.56 ROAS.
Meta
Starting date: January 10, 2025.
The month before us, they spent $1,306.85 to generate $2,495.60 at a 1.91 ROAS.
During our first month, we spent $35,030.15 to generate $128,470.65 at a 3.67 ROAS.
Before
$57,477.54/ Month
1 Month with Profit Off Ads
after
$716,208.45/ Month
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Luxe Bouquet
This is how we scaled from $57,000 to $716,000 per month in just 30 days with direct-response Meta and Google Ads.
Google
Starting date: January 10, 2025.
The month before us, they spent $8,838.93 to generate $34,760.01 at a 3.93 ROAS.
During our first month, we spent $146,060.97, generating $666,083.96 with a 4.56 ROAS.
Before
After
Meta
Starting date: January 10, 2025.
The month before us, they spent $1,306.85 to generate $2,495.60 at a 1.91 ROAS.
During our first month, we spent $35,030.15 to generate $128,470.65 at a 3.67 ROAS.
Before
After
Shopify
The first before us: $57,477.54 in sales.
After the first 30 days: $716,208.45 in sales.
That's an astonishing increase of 1,146% in just one month.
Before
After
Growth:
What We Did To Scale Them
1. Created "Events" to Capitalise On.
- We identified the brand’s ICP as young males who are keen NFL fans. Consequently, we introduced a “Game of the Month” promotion featuring the month's most popular match. This allowed us to run a limited-time promotion lasting 3-4 days with an offer and landing pages focusing on those two teams. The conversion rate tripled.
2. Introducing offers and unique angles.
- Before us, the brand hadn’t employed fundamental direct-response principles. We introduced offers that preserved margins and tested unique angles. Most of these tests were conducted on Meta, with creatives and ad copy aligned with the angle and offer, before taking the successful ones to Google.
3. Taking over creatives with our in-house creative team.
- The founders were handling creatives themselves while occasionally using contractors. However, those contractors presented two issues: they were rarely on time and did not deliver quality creatives. Given that we often ran limited-time promotions (3-4 days), we frequently missed the optimal timing. Consequently, we decided to take over the creatives and utilise our in-house team. This involved managing all the offer formulation, angle ideation, and concept development, which are more crucial than flashy edits and transitions. Of course, we also undertook all the graphic design and video editing.
4. Angle and occasion-based landing pages.
- We directed all paid ad traffic to landing pages customised for specific games and sporting events. This allowed us to be ultra-specific in our ad messaging, which boosted conversion rates.
5. Implementing a full funnel approach on both Meta & Google Ads.
- We tossed all the conventional wisdom out the window. None of this “only broad targeting” or “ASC+ works best” philosophy. We tested everything from ASC+, interests, lookalikes, stacked audiences, and retargeting on Meta. And, guess what? We achieved the highest success rate with interests, and we still do to this day on this account. Also, testing the “website and shop” placement was a game changer; it performed 2.7 times better than running to “website” only.
- On Google, we didn’t merely stick to Performance Max or Shopping; we utilised search, display, YouTube, Shopping, and pMax. We also oriented the entire ad account for each effective angle and promotion, which dramatically lifted conversion rates.
6. Threw out all the traditional “BS” advice you hear online.
- The truth is that every brand and ad account is unique. People should avoid speaking in absolutes, and you ought never to listen to them without question. If we had merely followed the prescribed methods, we wouldn’t have achieved the success we did. Every brand has distinct AOV, LTV, conversion rates, and USPs; therefore, each ad account is different and requires a unique strategy tailored to that brand. No copy-and-paste strategies here.
Our Process
1
Schedule a Call
Take a look at the exact framework we’ve used to scale 60+ DTC brands...
2
We learn about you
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3
Deep audit
Take a look at the exact framework we’ve used to scale 60+ DTC brands...
Our Track Record
We have $0 in refunds to date after processing over $5M via Stripe.
That's because we don't take on clients who we don't believe to be the right fit.
We obsess over client satisfaction with A+ results, communication and service that transcends ads.
Throughout our lifetime, we have processed hundreds of high-ticket transactions and have experienced only one chargeback, which was due to fraud.
This is the raw state derived from hundreds of transactions and serves as a testament to our track record. This is remarkable if you have ever used Stripe.
We don't pitch to you if you're not the right fit. Our free audit is a no-strings-attached.
You can see our LTV and retention, where clients have paid us over $500,000 in lifetime fees.
Our retention rate sits at 4.3 times the industry average, signalling the quality of our partnership with our clients.
No one will show you these internal stats, but we have nothing to hide.
TRUSTED BY 154+ 7-AND-8-FIGURE BRANDS
Trusted by 150+ Brands
Meet the Founder, Raf Rahman
Raf is the Founder & CEO of Profit Off Ads. Unlike most agency owners, he comes from building, scaling, and exiting a multi-7-figure eCommerce brand in 2022, where he spent millions of his dollars on ads.
At that time, other founders who were not having the best experience with their freelancers and agencies noticed his results and onboarded him for their paid marketing. From there, many have exited, and some are with us at Profit Off Ads to this day.
Now, Profit Off Ads has grown into a team of 17 specialists, including former Meta and Google Ads employees, and is proudly trusted by some of the fastest-growing DTC brands and info-product businesses.
To this day, Raf remains involved in the day-to-day communications and accounts. Book a call and have Raf audit your account today.
Read MoreAt that time, other founders who were not having the best experience with their freelancers and agencies noticed his results and onboarded him for their paid marketing. From there, many have exited, and some are with us at Profit Off Ads to this day.
Now, Profit Off Ads has grown into a team of 17 specialists, including former Meta and Google Ads employees, and is proudly trusted by some of the fastest-growing DTC brands and info-product businesses.
To this day, Raf remains involved in the day-to-day communications and accounts. Book a call and have Raf audit your account today.
Trusted by 154+ 7-and 8-figure brands
Trusted by 150+ Brands
Rafayet Rahman
Founder Of Profit Off Ads
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Frequently Asked Questions
What is Profit Off Ads?
Profit Off Ads is the best-in-class service for scaling e-commerce and information product businesses through optimised paid advertising. We combine data-driven strategies, high-converting creatives, and expert campaign management to increase your ad spend, ROAS, and ultimately, your profits.
What am I getting when I sign up for Profit Off Ads?
You're getting a dedicated team of 5-6 specialists working on your Google and Meta ad campaigns, including ad creatives, campaign optimisation, and ongoing management. You'll also receive regular performance reports, access to our team of experts, and tailored consulting services specifically designed to meet your needs.
Who is Profit Off Ads for?
Profit Off Ads is designed for 7-9 figure DTC eCommerce brands and information-product businesses looking to scale. It's ideal for businesses currently spending at least $50,000 per month.
Why do I need to book a Strategy Session first? Can I just sign up for the service directly?
The Strategy Session is crucial for us to gain a thorough understanding of your business, current challenges, and goals. It allows us to assess whether we're the right fit for each other and to create a tailored strategy for your brand. We're selective about who we work with, ensuring that we can deliver outstanding results.
When can I expect to see results once we get started?
We're so confident in our approach that we guarantee to boost your ad performance and ROAS within the first 30 days, or you don't pay. Long-term, we've helped brands scale from $100,000 to over $1,000,000 in monthly revenue within three months.